How is this different from asking ChatGPT for competitors?

A raw LLM hallucinates competitors from training data and misses anything launched in the last year. We ground every result in live Google search and a real probe of each competitor site — so the 3 winners and 3 strugglers we surface are companies that actually exist and rank today.

Why also show failing competitors?

Winners show you what to copy. Strugglers show you what to avoid — and where the gap is. A category leader fading out is one of the strongest signals that there is a real opening you can capture.

Is the competitor analysis really free?

Yes. The core report — 3 winning competitors, 3 struggling competitors, with reasons and a takeaway each — is free. No credit card, no signup.

How long does it take?

Around 60-120 seconds. The pipeline scrapes your site, runs multiple Google searches, probes the top candidates, and classifies them in real-time. You see each stage as it completes.

What signals decide winning vs failing?

Recent news mentions, homepage freshness, copy quality, category and ICP overlap with your business, search hit count across multiple queries, and absence of wind-down signals. We discard candidates with insufficient signal rather than guessing.

Will this work for a brand new site?

It works best when your site has a clear homepage and a recognisable category. If your site is too new or has no public copy, we may not find enough candidates — try again once you have a real homepage live.

Free Competitor Discovery

Stop guessing your competitors.
Find the real 6 in 2 minutes.

Paste your URL. We surface your top 3 winning competitors and top 3 struggling ones — grounded in live Google search, with reasons and a takeaway each. Not hallucinated by an LLM.

Find My Competitors Free

No credit card. No signup. ~60-120s delivery.

Sample report

This is what a real competitor map looks like.

Sample run for an Indian SMB payment gateway. Specific. Sourced. Actionable.

Top 3 Winning Competitors

Razorpay

razorpay.com

92

Recent funding news, fresh homepage copy, ranks for 4 of our 6 seed queries — clearly the category leader for Indian SMB payments.

What to learn: Their pricing page leads with the "no setup fee" angle — that single line converts. Steal the framing, not the words.
Cashfree Payments

cashfree.com

84

Active product launches in the last 90 days and growing developer adoption signals on their docs site.

What to learn: They invest heavily in long-tail SEO ("how to integrate UPI"). That is a moat you can match — most of your competitors do not.
PhonePe Business

business.phonepe.com

78

Massive distribution muscle, recently expanded merchant tooling — the threat that grows quietly while you watch the obvious players.

What to learn: Their merchant onboarding is 3 steps. Most of your funnel feels longer because it has 6+ steps with redundant checks.

Top 3 Struggling Competitors

Instamojo (legacy product)

instamojo.com

41

Was the SMB darling 5 years ago. Today: no funding news in 18 months, homepage copy unchanged, support reviews trending negative.

What to learn: They lost because they over-pivoted away from their wedge (super-simple checkout for solopreneurs). Do not abandon the thing that made you sticky.
Citrus Pay

citruspay.com

28

Acquired and effectively wound down. Site loads but the product narrative is gone — a cautionary tale on building only on enterprise contracts.

What to learn: They optimised for the largest deal, not the most defensible one. SMB volume + low churn beats one big enterprise win.
EBS (e-Billing Solutions)

ebs.in

35

Brand-name recognition is fading fast. Stale blog, no new integrations, shows up only in legacy "best of 2018" lists.

What to learn: Stale content is a leading indicator of decline. If your last blog post is over 90 days old, you are quietly handing the SERP to the new entrants.

Sample report. Your run will reflect your actual site.

How it works

5 grounded stages. Zero hallucination.

Most "competitor finders" just ask an LLM, which invents companies that don't exist or misses startups launched after its training cutoff. We run a 5-stage pipeline that grounds every step in live data.

STEP 01

Read your site

We crawl your homepage and 2 key pages, then derive a tight profile — category, ICP, geography, value props, business model, pricing tier.
STEP 02

Search Google

We fan out 4-6 high-signal Serper queries built from your profile — "alternatives to X", "best Y for Z", "X vs" — and aggregate 20+ candidate domains.
STEP 03

Probe candidates

For each candidate we lightly scrape the homepage and pull recent news mentions. Sites that won't load, that look abandoned, or have zero recent news get flagged.
STEP 04

Classify with evidence

An LLM ranks every candidate against your profile and splits them into winning, failing, or discarded. Every verdict cites the signals that drove it.
STEP 05

Curate top 3 of each

You get 3 real winners to benchmark and 3 strugglers to learn from — each with a one-line takeaway you can apply this week.
STEP ⚡

Streamed live

You see each stage complete in real-time over an SSE stream. No spinning wheel, no black box — you watch the pipeline work.

Why this, not ChatGPT

Why a raw LLM gets your competitors wrong.

It hallucinates

Ask ChatGPT for "competitors of <your brand>" and it confidently lists companies that don't exist, were acquired 3 years ago, or are in a different industry.

Knowledge cutoff

Your real threat is the startup that launched 6 months ago. An LLM trained a year ago has no idea they exist. Live Google search does.

No grounding

A model can't tell you which competitor is *currently* gaining ground vs which is winding down. We pull live news + homepage signals to settle the question.

FAQ

Questions about competitor discovery

How is this different from asking ChatGPT for competitors?: A raw LLM hallucinates competitors from training data and misses anything launched in the last year. We ground every result in live Google search and a real probe of each competitor site — so the 3 winners and 3 strugglers we surface are companies that actually exist and rank today.
Why also show failing competitors?: Winners show you what to copy. Strugglers show you what to avoid — and where the gap is. A category leader fading out is one of the strongest signals there is a real opening you can capture.
Is the competitor analysis really free?: Yes. The core report — 3 winning competitors, 3 struggling competitors, with reasons and a takeaway each — is free. No credit card, no signup.
How long does it take?: Around 60-120 seconds. The pipeline scrapes your site, runs multiple Google searches, probes the top candidates, and classifies them in real-time. You see each stage as it completes.
What signals decide winning vs failing?: Recent news mentions, homepage freshness, copy quality, category and ICP overlap with your business, search hit count across multiple queries, and absence of wind-down signals. We discard candidates with insufficient signal rather than guessing.
Will this work for a brand new site?: It works best when your site has a clear homepage and a recognisable category. If your site is too new or has no public copy, we may not find enough candidates — try again once you have a real homepage live.