- What is a website roast?
- A website roast is an honest, no-filter audit that identifies what is working, what is broken, and what is costing you customers — delivered in plain language, not jargon. Think of it as a brutally honest friend reviewing your website.
- Is the website roast really free?
- Yes. The core roast — 3 good points, 3 problem areas, and 1 ugly truth — is completely free. No credit card, no signup required. A full 15+ point audit with a step-by-step fix playbook is available as a paid upgrade.
- How long does the website roast take?
- The AI crawls your website and delivers the roast in under 60 seconds. You paste your URL and results appear almost instantly — no waiting, no email follow-up.
- What does the website roast check?
- The roast analyzes headline clarity, mobile performance and load speed, call-to-action placement and language, trust signals, pricing transparency, and basic SEO structure — the six factors that most directly affect whether a visitor becomes a customer.
- How is this different from a regular website audit tool?
- Most audit tools give you a list of technical metrics like "H2 tags missing" or "image alt text not found." A roast tells you what a real visitor experiences and what is making them leave. It is opinionated, specific, and written for founders — not developers.
- Can I roast a competitor's website?
- Yes. You can roast any publicly accessible website. Many founders use this to benchmark their site against competitors and identify where they have a clear advantage — or a serious gap they need to close.